The Pot: 11% of all sales.
The grant pot will be 11% of sales.
NOT 11% of profits or 11% after we take our x, y, and z. This is 11% off of the top line.
“But surely you don’t have the margins to cope with that and still pay yourself?”
You're right we don’t.
But we will if you help.
The Golden Number: 2500
This is only achievable if we hit 2500 subscribers to our magazine.
We are currently approaching 400 magazine subs (in the first year of launching a subscription based model), we have a newsletter with 15,500+ weekly readers, 41,500 instagram followers, 3200 + Youtube subs.
So we are confident by the end of 2025 we can be presenting our first grant to at least one talented maker.
We are looking at ways to keep you upto date with the subscriber count regularly at the minute.
How can a small husband and wife team bootstrapping their dream pull this off?
Well like I said above, we cant right now, but at 2500 subs we can.
Why 2500 subs?
2500 subs opens us up to huge quantity discounts in printing and much more ad sale/ sponsored content leverage.
How much can we really expect to offer?
At 2500 subscribers 11% is a whopping £3,960 ($4,943/ €4,710) that we, as a community, can award to a maker to give them the bump they need.
We really have done the numbers here and worked out the maximum we can offer.
It does mean there is no money left over for paid advertising so we are relying on all of you to help us make this happen by simply sharing what we do with your friends family and social.